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Lufthansa Frequent flyers'
direct mail package

Corporate identity guidelines can sometimes restrict the way a designer approaches brochures and collateral. On this assignment, Michael was asked to comply with a strict grid-based identity system.

A closer look showed that Lufthansa's corporate identity, although "Swiss" based, did not actually rule out diecuts, bleed colors or diagonal angles. The resulting folded brochure is not like previous Lufthansa mailers and broke new ground for the company's "Miles and More" frequent flyers' program.

Shown: the folded die-cut/angled brochure, the cover letter and the cloud-covered mailing envelope.

Please see CYRO Industries direct mail and the Central Park Conservancy Direct Marketing Funding Mailer for additional direct mail campaigns, or call to discuss your direct mail project, including ways it can inspire enthusiastic response from recipients.

Agency: Dugan Valva Contess

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