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...........Behind the Scenes Marketing - click here to email us go to home page

CYRO Industries direct mail

Direct mail still outperforms other marketing techniques.

For 25 years, Acrylite has been the leading acrylic plastic sold in North America. When CYRO introduced Acrylite Plus, a remarkably improved version of the product, a seven-part testimonial-oriented direct mail campaign was developed. Mailed to a list of 15,000 cold prospects, the campaign produced an amazing 5% product sample request rate.

The first mailer in the series incorporated a postage-paid business reply card, along with a toll free response number and a web inquiry address. The following six pieces eliminated the BRC. An unpredictable statistic: More than half of the 750 requests for product samples came from the BRC, which means the first mailer by itself generated nearly a 3% response rate.

The BRC out performed the toll free number and internet link by 2 to 1.


We developed the "whole new animal" identity for Acrylite Plus, and created the new product's introductory marketing program. Please call us to discuss your new product introduction program.

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