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You control your TV options!
An inexpensive black and white
print ad with a coordinated two-color
brochure
The hard part of this assignment was organizing the 52 channel logos and five subscription plans into a cohesive layout that also told a story. We did it by shooting out the logos from the remote and emphasizing the action with tiny electric bolts.
The client said “no money for photography!” so we stuck our staff hand model, holding the remote, into an ordinary desk top scanner, and got an instant picture. The TV is a low budget computer drawing, brought to life with a clever diecut in the simple, two-color folded paper brochure. When the piece is opened, the TV pops up.
Behind the Scenes ideas can turn your low budget project into a winner. Call to discuss your upcoming project!
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