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Musical America’s musiCDisc

This is an audition CD for classical musicians/soloists. Much like the Creative Black Book for art directors in the advertising industry, musicians can buy tracks on this CD which is then distributed free of charge to orchestra companies, festival promoters and band leaders. The sampled musicians can then be retained as featured performers for special events or concerts.

We named the product, designed the logo and created the packaging and a direct mail piece that promotes musiCDisc to prospective musicians.

Please call to see other examples of new product launches we have designed and managed, including examples for Cardinal Components, cardinal.pdf (224k),
and Canon.