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.........................Behind the Scenes Marketing - click here to email us go to home page

ISP QD+ cancer
radiation film for
dosage determination
and calibration

Before designing the package, Michael softened his client's name for this important cancer radiation product, nicknaming it "QD+" for quality dosimetry plus. Within this family of products an alternate variation of the film is called "QA+" meaning quality assurance plus, and yet another is "QT+" meaning quality testing plus.

By implementing these three related IDs, we gave the product lines shared equity – a synergy in marketing radiotherapy film that's used in a variety of different radiation applications. The products determine exact radiation dosages prior to a patient's exposure, and are also used to calibrate a variety of machines during installation.

We can build similar marketing advantages into your branding. Call today to discuss your upcoming branding or package assignment.