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"A New Age of Drixoral Relief "
Retail and trial-size point of sale
When Schering extended their renowned Drixoral allergy brand to include a children's cough and cold syrup, in-store floor standing displays offered trial size samples for 59¢ (left). Later, the same image and headline migrated to counter top displays with full size product (right). Even at this early stage of marketing, Drixoral for children was promoted with a valuable $2 rebate coupon on the display.
