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Denorex promotion broadside
No one has time to read anymore, including store buyers, managers and merchandisers. Nevertheless, you need to keep them tuned to your marketing salvos.
To get the job done, Denorex uses football legend Jimmy Johnson to anchor the brand's television ads. Michael designed the broadside that reminded everyone that this promotion has teeth and real money behind it.
Bold and simple type faces with colorful graphics and straightforward copy let readers know this marketing has intelligent thinking built in. It tells them at a glance that customers are being driven to their store with backup TV, FSIs and direct mail.
Designer: Michael Adams
Agency: Dugan Valva Contess
