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One-color posters for
a leading NYC address

Forty One Madison is the NYC home for dozens of the world's leading tableware manufacturers. The building is marketed as "The Setting for excellence in Fine Tableware," and attracts the industry’s top names including Oneida, Mikasa and Lenox as tenants.

Expensive four-color printing for marketing is sometimes economically unfeasible, so we contributed several cost efficient designs. These are one-color posters that nevertheless create a strong impact.

At top: using negative space, the invisible card serves as a place marker announcing an Esquire Magazine event.

At bottom: forty one knives, forks and spoons spell out an engaging "41," the building’s address on Madison Avenue.

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