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“Kids say the darndest things,
but our editors have a much greater responsibility.”
The ad on top uses copy that plays on the vocabulary of the product, which is the leading professional journal for children's doctors.
“This woman picked the right
ob/gyn because he picked
the right journal.”
The Contemporary Ob/Gyn ad uses cause and effect copy. This doctor is doing things right, partly because he subscribes to the client's journal.
Media ads for Contemporary Pediatrics and Contemporary OB/GYN.
