Twenty years ago, software companies led their sector simply by coding the most useful program for their chosen industry. Just having a program that worked, let alone worked well, was all it took. The first applications in almost every category soared.
But the software marketplace has changed. Behind the Scenes created a new ad campaign for Systems Task Group to take advantage of the shift. It personalizes their flagship program, called Renaissance, and re-establishes STG more as a service company, not just software.
This ad tells the world that Renaissance is now more than software. It's also people, teams, experience, commitment and human interaction, and a reassuring voice on the other end of the telephone.