Maverick Housewares
food grinder packages

There are not many products that have such a distinct two-part target audience as food grinders.

One prospect group are the world's kitchen mavens (and sous chef wanna bes). But there is another equally important buyer of heavy-duty food processors: your neighborhood game hunter who hunts to put meat on the table.

So what’s the package to look like? Is it sophisticated and "designed" or is it no-nonsense and heavy duty? One thing it can't be is a mix of both approaches. Like all good marketing, if a package is going to do best in stores, it should appeal to one audience, and stick to it. If there're two audiences, like kitchen magicians and deer hunters, there need to be two distribution channels, and two packages.

These designs were created to appeal to the gourmet and chef wanna be.


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