“Your design for the Central Park Patron brochure clearly indicates not only your artistic talent but your wonderfully accurate understanding of what the package should be.”
— KATHERINE PEARSON
Michael wrote and designed this fundraiser which was mailed to affluent New Yorkers who cared about the maintenance of Central Park, and could afford to donate up to $2000.
A die cut photo on the inside front cover holds the donor request cards and shows the famous stone stairs which lead down to the central fountain in the park, with the park's natural environment in the background. The image seems to say, "We care for the natural AND man-made elements of the park." The cover on the mailer says: "An Opportunity to be Creative." This mailer was a winner in the Caples Direct Marketing Awards, the "Oscars" of direct marketing.
See other successful direct mail campaigns in this category that Michael wrote and designed, or call to discuss your direct mail project.
Agency: Ketchum Advertising